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Pasture Posts #249

Here’s the weekly roundup from Watson Farms and your direct connection to your farmer. Enjoy the latest edition of Pasture Posts!

Why the Big Plants are Closing (And What It Means for Us)

I hope everyone had a wonderful Thanksgiving filled with family, rest, and plenty of good food. We certainly enjoyed the downtime and the chance to gather around the table, but as we head back into the weekly rhythm of the farm, there’s some heavy news in the cattle world that I feel is important to share with you.

We often talk about how different Watson Farms is from the “Big Four” meatpackers. And in almost every way that matters—how the animals are treated, how the land is managed, and the nutrient density of the final product—we are worlds apart. But this week, a major headline reminded us that we are all swimming in the same economic stream.

You might have seen the news that Tyson Foods is closing its massive beef plant in Lexington, Nebraska. This isn’t just a small blip; this is a facility that processes huge numbers of cattle. When a plant like that shutters, it’s a symptom of a much larger problem: there simply aren’t enough cattle in the United States right now.

The U.S. cattle herd has shrunk to its smallest size in decades. Years of drought, high input costs, and economic uncertainty have forced many ranchers to sell off their cows. The result is a historic shortage of calves.

Here is where the unexpected similarity between us and the giants like Tyson comes in.

While we finish our cattle on lush, regenerative pastures rather than in confinement feedlots, we generally don’t breed all our own calves from scratch. Like the big packers and feedlots, we have to go out into the market and purchase “feeder cattle” (young calves) to bring onto our farm for grass-finishing.

Because the national herd is so small, the competition for those calves is fierce. Whether you are a massive industrial feedlot or a direct-to-consumer regenerative farm like ours, the cost to acquire cattle has skyrocketed. In fact, we have had to pay more for cattle this year than ever before in the history of our farm.

The prices for these calves have hit record highs, and that puts an immense amount of pressure on our business.

Economics 101 would say that when our costs go up this much, our prices should follow immediately. And if I’m being honest, looking at the spreadsheet, we probably should have raised our beef prices significantly in the last 6 months to keep up with the market.

But we didn’t.

Continue reading Pasture Posts #249
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Pasture Posts #248

Here’s the weekly roundup from Watson Farms and your direct connection to your farmer. Enjoy the latest edition of Pasture Posts!

A Word of Thanks Along With Some Big Savings!

As we head into Thanksgiving week, we want to take a moment to say how incredibly grateful we are for you. Your support allows our family to keep doing what we love right here in Lowrys, SC.

To say thank you, we launched our Thanksgiving Week Sales Event!

Whether you need to restock the freezer for December or grab some last-minute items, now is the time to order.

🚚 CRITICAL SHIPPING UPDATE

Please Read Carefully if You Need Shipping!

Because of the holiday on Thursday, shipping perishable items is very tight this week. To ensure your order arrives fresh:

  • We are shipping on MONDAY (Nov. 24) ONLY.
  • Deadline: You must place your order by Midnight TONIGHT (Sunday, Nov. 23) to guarantee it ships this week.
  • Any orders placed after the deadline will ship the following week.
Continue reading Pasture Posts #248
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Pasture Posts #247

Here’s the weekly roundup from Watson Farms and your direct connection to your farmer. Enjoy the latest edition of Pasture Posts!

From Confinement to Community: Why We Walked Away from Conventional Farming

If you’ve been following our journey for a while, you know Watson Farms stands for 100% grass-fed, regeneratively-raised beef that tastes phenomenal as well as pasture raised pork and chicken that stands in stark contrast to the industry’s versions.

But the story of how we got here—and why we farm this way—is central to everything we do. This week, we want to take a moment to look back at the winding path that led us away from the industrial standard and back to pasture.

The Legacy of Faster, Fatter, Bigger, Cheaper

Like many farm families across America, Watson Farms transitioned over the decades to chase industrial efficiency. Our past included conventionally grown corn and other row crops, confinement hog operations, and a large-scale commercial turkey confinement operation.

We raised row crop monocultures, and we housed thousands of birds in massive confinement barns. For a time, it got us by, but something didn’t sit right. The ground was tired, the animals lived without sunshine and fresh grass, and the operation felt less about nurturing life and more about manufacturing a commodity. It was effective, but it wasn’t sustainable.

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Pasture Posts #246

Here’s the weekly roundup from Watson Farms and your direct connection to your farmer. Enjoy the latest edition of Pasture Posts!

Balancing Busy Times with Family Time

It’s been a whirlwind couple of weeks here at the farm! We’ve been in a planting frenzy getting all of our winter annual pastures sown.

For about six weeks, we were waiting on some significant rainfall. When that good rain finally came, the rush was on! In about ten days, we’ve sown 100 acres while still keeping up with the daily essentials: feeding and moving the cattle, processing chickens, and all the regular farm chores. It’s a lot of work, but seeing those green shoots emerge makes every long day worth it.

🔥 Finding Fuel for the Farmer

In the midst of a demanding period like this, it can be tough to slow down. But even when the days are packed, we still make it a priority to carve out family time. Sometimes that simply means tackling the chores together, but we always try to find a moment to unwind.

Lately, our favorite way to recharge is with a simple grill-out at the backyard firepit. We’ve discovered a renewed love for cooking over an open wood fire—it’s unbeatable! That intense heat and gentle smoke impart a wonderful flavor to some already flavorful cuts.

Continue reading Pasture Posts #246
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Pasture Posts #245

Here’s the weekly roundup from Watson Farms and your direct connection to your farmer. Enjoy the latest edition of Pasture Posts!

A Day in the Life of a Grass Farmer

Hey there!

From time to time I get the question “What is a typical day like for you?”

I thought I would try to answer that in this week’s edition of Pasture Posts, so on Friday I took plenty of pictures as I worked through my tasks for the day.

I got started a little before daylight and headed back to our larger of two cattle herds with the vertical mixer. We’re feeding a hay/haylage mix right now along with their pasture due to the drought. This helps them continue to gain well even though the pasture is marginal.

Next I stopped by a small group of new calves that are “in training.” After purchasing them, we make sure that everyone is well trained to the electric fence before turning them in with the big herd. They will stay with us a year or more as we grass-finish them.

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Pasture Posts #244

Here’s the weekly roundup from Watson Farms and your direct connection to your farmer. Enjoy the latest edition of Pasture Posts!

Circumventing the Beef Import Debate

Your Partnership Makes All the Difference

Hey Farm Family,

I wanted to talk straight about something that’s been in the news lately: the discussion around importing beef from places like Argentina. It stirs up a lot of worry and confusion, and honestly, it shines a light on how broken the conventional food system is.

But here’s the thing I want you to remember: because of your choice to partner with us, you don’t have to worry about it.

When you choose Watson Farms, you are connecting directly with the farmer who raises your food. You see the paddocks, you see the commitment over decades to 100% grass-fed and grass-finished practices, and you know our cattle are moved daily to heal the soil right here in Chester, SC. That level of connection and transparency makes all the noise about where the corporate meat packers source their beef completely moot.

The importance of this local partnership simply can’t be overstated. It’s the difference between a slick label produced by a corporate marketing team and the peace of mind that comes from shaking the hand of the farmer who raised the food you feed your family. That’s true integrity.

The Truth About “Grass-Fed” on Store Shelves

Why does this matter so much? Because the beef industry has figured out how to use the “grass-fed” label to import cheap product while often misleading the consumer.

Here’s a statistic that might shock you and underlines why your local connection is so vital: Upwards of 80% of labeled grass-fed beef currently sold in the U.S. is imported, largely from countries in South America (including Argentina) and Australia.

These imports are allowed to be labeled “Product of the USA” simply because they pass through a USDA-inspected facility in the U.S. They didn’t start here, they weren’t raised here, and they probably weren’t raised with the regenerative standards we follow. This is one reason why you hear so much controversy when beef import quotas are changed or debated—it’s because the mass market is dependent on that foreign supply to meet the demand for “grass-fed” products.

When you buy your beef from us, you skip that entire maze of misleading labels, international logistics, and corporate trickery. You get U.S. beef, regeneratively raised by our family, guaranteed.

The Case for Mandatory COOL

To fix this industry-wide problem and give every consumer the simple truth they deserve, we need Congress to re-institute Mandatory Country of Origin Labeling (MCOOL).

If COOL were mandatory, shoppers wouldn’t need to be expert label readers. Every package of meat in every grocery store would clearly state whether the beef was U.S. Beef, Argentinian Beef, Brazilian Beef, or any other origin. It would cut through the confusion instantly and empower the consumer to vote with their dollar.

Your choice to support a farm like ours is the most powerful vote you can cast for truth, transparency, and a vibrant local food system. Thank you for making that choice every week.

Sincerely,

Matt Watson and the whole crew at Watson Farms

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Pasture Posts #243

Here’s the weekly roundup from Watson Farms and your direct connection to your farmer. Enjoy the latest edition of Pasture Posts!

A Wonderful Evening With the Whole Team

Hello from the farm!

Saturday evening, we took a moment to slow down the day-to-day hustle and gather our entire team for a dinner right here on the farm. It’s easy, when you’re moving as fast as we are, to get siloed in your specific job—one team member might be out in the pasture rotating cattle, while others are fulfilling orders, and still another is talking with customers in the Farm Store. We may share the same sun and soil, but we don’t always share enough conversation.

That’s why these dinners are so important to us.

We pulled out the tables and set up shop in the big garage behind the office. The air was relaxed, the conversation flowed easily, and the place was loud with the sound of kids running, playing, and just being themselves. It was the perfect atmosphere to simply enjoy each other’s company, a rare treat when the daily schedule is usually packed tight.

We were pleased to serve up some of our own pasture-raised smoked chicken, fresh from the Thursday processing run. Nothing connects us more directly to our mission than sitting down and enjoying the fruits of our labor, raised right here on our land.

But beyond the good food and good fellowship, these evenings serve a deeper purpose: they remind us that we are all part of something truly special.

We hold a lofty goal here at Watson Farms: providing ethical, clean, pasture-raised meats for informed families that care about where their food comes from. That is a high calling—one that requires dedication, passion, and a team that believes in the “why.” Seeing everyone stay long after the plates were cleared, connecting and conversing, was a powerful reminder that our success isn’t just in the number of chickens we raise or the beef bundles we ship; it’s in the caliber and commitment of the team that makes it all happen.

We want to send a heartfelt thank you to our entire crew for their dedication, and for sharing a wonderful, relaxed evening with us. It’s an honor to work beside you every day.

We hope you have a great week!

Sincerely,

Matt Watson and the whole crew at Watson Farms

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Pasture Posts #242

Here’s the weekly roundup from Watson Farms and your direct connection to your farmer. Enjoy the latest edition of Pasture Posts!

Thanks for Coming Out!

Fall Farm Day went great! We are very thankful for all who came out!

I truly enjoyed talking with everyone on the hayrides about how we allow our pigs to express their “pigness”, our chickens to express their “chicken-ness”, and our cows to express their “cow-ness”. It’s very encouraging to see how so many people are realizing the trade offs that the industrial food system makes when it sacrifices everything for producing the cheapest meat possible.

Thank you for a wonderful day and we hope to serve you again soon!

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Pasture Posts #241

Here’s the weekly roundup from Watson Farms and your direct connection to your farmer. Enjoy the latest edition of Pasture Posts!

Make Plans for Fall Farm Day!

We have lots of fun things and exclusive offers planned for our Fall Farm Day. Come out and join us this Saturday, October 11th 10am-2pm.

One of the things we look forward to most on Farm Days is talking with you about why you choose to support our farm. We hear things ranging from the desire for cleaner meats to feed your family to the importance of 100% grassfed beef to simply supporting a local family farm and food system instead of a large food corporation.

These conversations often take place on our free hayrides that I will be leading throughout the day where we discuss a wide range of topics and I do my best to answer all your questions. We are working now to get the cattle relatively close so you should be able to see all three types of livestock: pigs, chickens and cattle.

The Farm Store is also a very popular destination each Farm Day, with one reason being our exclusive Farm Day Deals that we traditionally offer. This Saturday only take advantage of two Farm Day Deals:
– $25 off our popular Steak and Burger Bundle
– Whole Broiler Deal: Buy 4 get the 5th one free!

We are also anticipating having our very popular pastured pork products fully stocked by Farm Day. We know many of you have been waiting patiently as our pigs have been growing, and they are finally ready just in time for Fall Farm Day! Farm Day attendees will have first dibs on our new pork inventory. After Farm Day we will update the inventory on the site with what is left.

We will have LOTS of vendors (see the list below), a food truck, kids activities (games, scavenger hunt, corn tub, bounce house), pumpkins to purchase and more! It is going to be lots of fun for the whole family!

Food Vendors:
Drive By Sweets & Treats – baked goods, fresh squeezed lemonade, popcorn, nachos and cheese
Royal Eats – food truck (wings, tenders, wraps, burgers, sides)
Goodies Galore – homemade breads, rolls, cheesecakes and more
Simply Kakes – pound cakes and other old fashion cakes

Artisan Vendors:
Alewine Acres – chapsticks, balms, salves, body butters
Magpie Studios – soaps, paper crafts, candles
Ten Acres Ranch – items from the by-products of honeybees (candles, soap, lip balms)
Sophia Grace’s Shop – lap quilts and candles
Cornett Custom Creations – handmade/swen kitchen items, embroidered earrings and towels, baby bibs, tumblers and door hangers
Safety Butterfly – cups with different wraps, snow globe cups, safety keychains
Parrish Custom Creations – kitchen towels, kitchen scarfs, crochet dish rags, trivets, scrubbies, bags, crochet blankets, quilts
The Bookworm Beader – beaded jewelry (bracelets, necklaces, rings, earrings)
Carmichael Corner Creations – artisan soap and bath products
Kinsley Eifert – dog treats, crochet items
Lisa Taylor – crochet items

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Pasture Posts #240

Here’s the weekly roundup from Watson Farms and your direct connection to your farmer. Enjoy the latest edition of Pasture Posts!

Your Partnership is Important

Hey Farm Family,

I wanted to take a minute to talk about something that’s really on my mind lately, and that’s you. When my family and I first made the leap into pasture-based, regenerative farming, we knew it was going to be a wild ride. Honestly, we had no idea if it would even work.

But you know what? It has, and that’s because of you.

We’ve been blessed with the best customers on the planet—folks who don’t just buy our beef but who actually get what we’re trying to do here. You’re not just shopping; you’re partnering with us. You’re the reason we can keep our cows mob-grazing to heal the soil and let our pigs and chickens act like… well, pigs and chickens.

Your choice to support a local family farm like ours is a huge deal. It’s a vote for good, clean food and a healthier planet. And in return, we get to keep doing what we love, raising animals the right way and putting the best possible food on your family’s table. It’s a win-win, and we couldn’t do it without you.

It’s also how we can continue to put on our Farm Day events like the one coming up on Oct. 11! We love doing these events because of the great conversations we have and connections that we can deepen with folks like you.

So, from my family to yours, thank you. We’re so incredibly thankful for this partnership and for every one of you who’s a part of our story.

Sincerely,

Matt Watson and the whole crew at Watson Farms

Continue reading Pasture Posts #240