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Pasture Posts #276

Hey Watson Farms Family,

We hope you’ve had a wonderful week.

For today’s edition of Pasture Posts, we want to keep things short and let a quick video we put together do most of the talking. Our broiler chicken production is in full swing, and we wanted to take you right inside one of our 20×50 foot mobile pasture shelters to see how these birds live.

Did you know that only about 1% of the chickens in the United States are raised out on fresh pasture like this [02:07]? In this short clip, you can see exactly how we use a tractor to move these floorless houses every single morning [00:32], giving the flock a brand-new “salad bar” of fresh grass, clover, and bugs.

Treating animals with respect and letting them live the way nature intended is what regenerative farming is all about. Watch the full video:

🥩 Product Spotlight: Beef Bundles Are Back In Stock!

If you’ve browsed our online store lately, you might have noticed that many of our beef bundles were out of stock. We weren’t actually out of a huge number of cuts—just enough specific ones that it put a temporary hold on our popular packages.

The great news is that we just had a major beef restock, and virtually all of our beef bundles are now fully back in stock!

When you buy our whole-animal bundles, it does something incredibly important for our family farm: it helps us utilize and move the whole animal efficiently. We highly encourage you to check out our bulk options:

👉 Shop Our Bulk Beef & Whole-Animal Bundles Here

👨‍👦 Don’t Forget Dad: Father’s Day Bundle Deadline!

Father’s Day is just around the corner! If you want to treat Dad to the ultimate pasture-raised feast, our popular Father’s Day Bundle is ready to order.

📦 Important Shipping Deadline: For our shipping customers to get their orders delivered safely in plenty of time for Father’s Day, you must order by Sunday, June 14 to guarantee on-time delivery.

👉 Order the Father’s Day Bundle Here

Thank you so much for supporting our family and choosing pasture raised meats from a real farm. We couldn’t do this without you!

Your farmer,

Matt Watson
Watson Farms

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Pasture Posts #275

Good morning from the farm in Lowrys, SC!

Growing up on the farm, I spent my childhood trying to keep up with my dad, Gary. In the summer of 1989, I was a three-year-old shadowing his every move morning after morning. On one particular day, I trailed him around all morning like usual. Thankfully, I wasn’t with him by the time afternoon arrived. I don’t remember what happened firsthand, but it’s a story our family has remembered ever since.

My parents, Gary and June, in the early 1980s before the life-changing summer of 1989.

Dad went out to apply nitrogen fertilizer to a corn crop. He had been a bit of a pioneer by introducing anhydrous ammonia, a type of nitrogen fertilizer which was used by many in the Midwest, to this area of South Carolina. It’s an incredibly volatile, high-pressure chemical gas that is compressed into a liquid—dangerous to store, transfer, and apply, but viewed as a necessity in the industrial model to force high yields in corn.

While Dad was working, a high-pressure hose burst.

The ammonia blasted directly into his face. It burned him severely, tearing through his skin and entering his respiratory tract. The situation was so critical he had to be airlifted to a specialized burn hospital in Augusta, Georgia.

The doctors there delivered devastating news to my family: they believed he would be blind for the rest of his life. His nasal and sinus passages were heavily compromised.

By the grace of God, Dad did not suffer long-term vision loss. His sight returned, though he has battled chronic sinus issues ever since.

Dad, my sister, Rebecca, and me about a year and a half after the accident. We’ve always been incredibly thankful for his recovery.

Accidents can happen in any line of work, but the industrial agriculture system inherently relies on practices that put the farmer at extreme risk. It forces us to handle toxic, volatile inputs just to keep the production treadmill moving. And the truth is, those same chemical inputs that threaten the safety of the farmer are the very things degrading the life of the soil and the wholesomeness of the final product on your plate.

The Reality of the Confinement Barn

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Pasture Posts #274

Rain for the Grass, a Big Birthday, and Keeping it Cool

We hope you’ve had a wonderful week!

We just caught a beautiful, much-needed soaking rain here near Lowrys! We measured about 2.5 inches of rain between Friday and Saturday. Around here, we don’t just see rain as weather—we see it as the fuel that drives our entire regenerative system. This moisture is exactly what our summer grasses need to kick into high gear, ensuring our 100% grass-fed beef cattle have the highest quality forage to graze as we make our daily paddock shifts.

Speaking of those daily cattle moves, today marks a massive milestone for our family. Our son, Noah, is turning 10 years old! If you’ve ever been out on a wagon tour or seen our updates, you know Noah is a huge part of the crew around here. He’s a tremendous help on the farm, especially when it comes to shifting the herd to fresh grass every day. Happy double-digits to our hardworking 10-year-old!

Cool to the Touch: Our Summer Shipping Standard

As the southern summer heat starts to rev up, we often get asked: “How do you safely ship frozen, pasture-raised meats to my doorstep when it’s 90 degrees outside?”

It’s a great question, and the answer lies in our Cool to the Touch shipping standard. We partner with UPS to deliver across the eastern United States, and we have engineered our packaging to withstand the summer heat through three specific layers of protection:

  • 1.5-Inch Thick Eco-Insulation: We don’t use standard styrofoam. Instead, our boxes are lined with 1.5-inch thick, high-performance insulation panels made entirely from upcycled shrimp casings from the North Carolina shrimp industry. They provide world-class thermal protection and are completely biodegradable.
  • Reflective Foil Barriers: During these hotter months, we add an extra layer of defense by placing your orders inside a specialized foil bag. This reflects radiant heat away from your meat, creating a vault-like environment inside the box.
  • Calibrated Dry Ice: We carefully calculate the exact amount of dry ice needed based on your specific geographic zone and the predicted days your package will spend in transit.
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